Aaron Marcus (short bio)
Aaron Marcus and Associates, Inc., Berkeley, California, United States
Sunday, 22 June 2014, 09:00 - 12:30
Participants in this tutorial will:
We review essential concepts of mobile user-experience design and UX trends, particularly in the US, Europe, and Asia. Lectures provide detailed case studies of developing UX designs specifically for China, a classic disaster of mobile UX design from lack of user-centered design, and latest mobile UX designs for smart phones, tablets, and wearable devices.
Lecture Schedule with Time Allocation
|09:00 - 09:15|| Lecture 0: Introduction to Tutorial and Background of Speaker |
This lecture will introduce the presenter and discuss how the techniques that will be discussed fit into the user-interface development process, including an introduction to mobile user-interface design issues.
|09:15 - 10:30|| |
Lecture 1: Introduction to the topic and specific subject topics:
Illustrated lectures will summarize the background context, objectives, and development process for mobile user-experience design and cite examples of new trends and emerging cross-cultural differences.
|10:30 - 11:00||Break|
|11:00 - 12:00||Lecture 1, Continued, together with discussion after each case study|
|12:00 - 12:30||Final Q+A, discussion, and where do we go from here?|
Benefits of the Tutorial:
Increased understanding of key issues, challenges, philosophies, and principles
Incereased awareness of current and cutting-edge products and services
Increased knowledge of how to use your skills, expertise, and experience
The tutorial is appropriate for:
The target audience:
HCI/UX/CHI/Visua/Mobile professionals in these (alphabetical order) professions:
Since 1982, Mr. Marcus has been President of AM+A. He has taught at six universities (Princeton, Yale, UC/Berkeley, Hebrew University/Jerusalem, Illinois Institute of Technology’s Institute of Design, and the University of Toronto). In 1992, he received the National Computer Graphics Association's annual award for contributions to industry. In 2000, the International Council of Graphic Design Organizations (ICOGRADA) named him a Master Graphic Designer of the Twentieth Century. In 2007, the American Institute of Graphic Arts (AIGA) named him a Fellow of for his work in cross-cultural design. In 2008, he was elected to the CHI Academy. In 2009, he received the UPA Service award for being Editor-in-Chief of UX Magazine for five years. He has given keynote plenary presentations ACM/SIGGRAPH 1980, ACM/SIGCHI 1999, UPA 2005/Montreal, and User Friendly 2012/Beijing. During 2011-2013, he was a Master of the De Tao Academy in Beijing and Shanghai. He is also an International Advisor to the Dragon Design Foundation, Beijing, China.