HCI International 2014
22 - 27 June 2014, Creta Maris, Heraklion, Crete, Greece
T02: Mobile User-Experience Design Trends
Aaron Marcus (short bio)
Aaron Marcus and Associates, Inc., Berkeley, California, United States
Sunday, 22 June 2014, 09:00 - 12:30
Objectives:
Participants in this tutorial will:
- Learn new terms, concepts, and issues to understand mobile user-centered design, guidelines, personas, and use-scenarios.
- Learn latest trends and challenges of design of mobile user-interface components (metaphors, mental models, navigation, interaction, and appearance).
- Learn practical trade-offs from studying competitive analyses and case-study results
Content and Benefits:
Abstract
We review essential concepts of mobile user-experience design and UX trends, particularly in the US, Europe, and Asia. Lectures provide detailed case studies of developing UX designs specifically for China, a classic disaster of mobile UX design from lack of user-centered design, and latest mobile UX designs for smart phones, tablets, and wearable devices.
Lecture Schedule with Time Allocation
| Time | Topic |
|---|---|
| 09:00 | Tutorial begins |
| 09:00 - 09:15 | Lecture 0: Introduction to Tutorial and Background of Speaker This lecture will introduce the presenter and discuss how the techniques that will be discussed fit into the user-interface development process, including an introduction to mobile user-interface design issues.
|
| 09:15 - 10:30 | Lecture 1: Introduction to the topic and specific subject topics:
Illustrated lectures will summarize the background context, objectives, and development process for mobile user-experience design and cite examples of new trends and emerging cross-cultural differences.
|
| 10:30 - 11:00 | Break |
| 11:00 - 12:00 | Lecture 1, Continued, together with discussion after each case study |
| 12:00 - 12:30 | Final Q+A, discussion, and where do we go from here? |
| 12:30 | Tutorial ends |
Benefits of the Tutorial:
Increased understanding of key issues, challenges, philosophies, and principles
Incereased awareness of current and cutting-edge products and services
Increased knowledge of how to use your skills, expertise, and experience
Target Audience:
The tutorial is appropriate for:
- Especially for people who are new to the topic
- People who have some experience with the HCI and/or Mobile UX Design and Trends
- People who have much experience with HCI and/or Mobile UX Design and Trends
The target audience:
HCI/UX/CHI/Visua/Mobile professionals in these (alphabetical order) professions:
- Analysts
- Anthropologists/Ethnographers
- Designers: Interaction, Product, Experience, User-Interface, Information Visualization
- Evaluators of usability and user-experience
- Marketers
- Researchers
- Software Engineers
Bio Sketch of Presenter:
Since 1982, Mr. Marcus has been President of AM+A. He has taught at six universities (Princeton, Yale, UC/Berkeley, Hebrew University/Jerusalem, Illinois Institute of Technology’s Institute of Design, and the University of Toronto). In 1992, he received the National Computer Graphics Association's annual award for contributions to industry. In 2000, the International Council of Graphic Design Organizations (ICOGRADA) named him a Master Graphic Designer of the Twentieth Century. In 2007, the American Institute of Graphic Arts (AIGA) named him a Fellow of for his work in cross-cultural design. In 2008, he was elected to the CHI Academy. In 2009, he received the UPA Service award for being Editor-in-Chief of UX Magazine for five years. He has given keynote plenary presentations ACM/SIGGRAPH 1980, ACM/SIGCHI 1999, UPA 2005/Montreal, and User Friendly 2012/Beijing. During 2011-2013, he was a Master of the De Tao Academy in Beijing and Shanghai. He is also an International Advisor to the Dragon Design Foundation, Beijing, China.
