Panos Markopoulos (short bio)
Eindhoven University of Technology, the Netherlands
Tuesday, 24 June 2014, 08:30 – 12:00
Participants will acquire an overview of qualitative research methods and understanding of when and how these can be used to inform interaction design. Participants will acquire hands on experience of analyzing and collecting such data. By the end of the tutorial participants will be able to locate and apply appropriate data collection methods depending on the specific challenge at hand, and to appreciate trade offs these entail. Participants should acquire an awareness of how to apply and adapt such techniques for different research and design purposes.
An introductory lecture will motivate the use of qualitative research methods and compare them to quantitative methods, relating these to different intellectual traditions like ethnography, action research, grounded theory, etc. Particular emphasis will be paid to the different needs of designers versus researchers in human computer interaction. An overview of the vast range of methods and techniques applicable in the field of human computer interaction and interaction design will be given, emphasizing commonalities and nuances that set them apart, covering techniques such as focus groups, repertory grids, cultural probes, ethnography, etc. This will help attendees relate disparate methods with roots in social sciences and design research. The purpose is to help participants easily relate different methods and variants to each other. The iterative nature of qualitative research will be motivated and illustrated in the context of practical activities. The notion of quality in qualitative research will be discussed and compared to those widely accepted for quantitative research. Finally, we shall discuss briefly ways of communicating the findings of qualitative research depending on the intended purposes and audience.
Masters and PhD students in areas relating to human computer interaction, professionals in interaction design who need some methodological guidance for conducting qualitative research.