Jennifer Romano Bergstrom (short bio)
Fors Marsh Group, United States
Sunday, 22 June 2014, 09:00 - 12:30
The objective of this course is to introduce web survey design considerations and testing techniques that will allow participants to make improvements to their planned or existing web survey instruments.
Increasingly, companies and organizations employ web surveys to collect public opinions and attitudes about products and services. For example, researchers often use web surveys to conduct social experiments, and governments often use web surveys to collect important information about their economy and the well-being of their population. Developing effective web survey instruments and incorporating evaluations of their usability is critical to eliciting high quality information.
This tutorial will introduce participants to web survey (mobile and desktop) usability design and testing. The instructor will familiarize participants with web survey design issues and best practices, grounding the discussion in empirical research.
The tutorial will discuss assessment techniques including heuristic evaluations, eye tracking, usability testing and cognitive testing. These pretesting activities are generally conducted prior to survey collection. These activities involve input from users selected from the target respondent population, and the goal is to improve the user experience of the survey instrument.
Relevant exercises and discussion topics will be introduced to emphasize key points from the course material and generate dialogue.
This course would benefit conference participants that currently develop or anticipate developing web surveys within their organization.
Dr. Jennifer Romano Bergstrom has over 12 years of experience planning, conducting and managing user-centered research projects. At Fors Marsh Group, she is responsible for leading user experience (UX) research. She frequently conducts a variety of user experience studies, including low- medium- and high-fidelity studies with eye tracking on desktop, mobile and paper. In addition to being a skilled UX researcher and practitioner, Jen specializes in experimental design, quantitative analysis and usability for older users. She teaches training course in usability, accessibility, information architecture, search engine optimization, writing for the Web, eye tracking, and survey design.
Prior to joining Fors Marsh Group, Jen’s work included examining age-related differences in Internet performance and improving the usability of Web sites and Web-based surveys for older adults. She completed a post doc at the US Census Bureau where she conducted numerous usability studies, many of which included eye-tracking analyses. Prior to working at the Census Bureau, Jen studied cognitive aging and lifestyle factors, such as bilingualism and piano-playing that promote healthy cognition in old age.
Jen has presented research at numerous national and International conferences and publishes in peer-reviewed journals. She has peer-reviewed articles in International Journal of Human-Computer Interaction, Journal of Usability Studies, Applied Cognitive Psychology, and Memory. She is co-editor of Eye Tracking in User Experience (forthcoming, spring 2014). Jen is President of the DC Chapter of the User Experience Professionals Association (UXPA) and President of the DC Chapter of the American Association for Public Opinion research (AAPOR).
Jennifer received a Ph.D. and M.A. in Applied/Experimental Psychology from The Catholic University of America and a B.A. in Psychology from Central Connecticut State University.